Digital Marketing Managers are in charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.
Search Engine Optimization (SEO)
SEO is stands for Search Engine Optimization. Professional SEO Services is one of the indispensable technique of Digital Marketing (also known as Internet Marketing or Online Marketing).
In today’s Digital World, every prospect (target customer) finds solution of their problem on internet. Search Engines like Google, Yahoo and Bing facilitate such techno savvy customers by presenting them useful information based on the query they post (Referred as set of “Key Words”. Therefore, customers are inclined to visit the websites that appears in the top list and presents most relevant and useful information and place the orders.
“Content is King” We have heard this phrase many times in recent years and it has been trending among digital marketers. Content is little different than other fields of digital marketing like social media marketing and search engine optimization, but it’s also a fact that both SMM and SEO cannot be executed without proper content.
Content marketing can be termed as the creation and execution of high-quality content that helps in attracting and engaging targeted audiences online.
Social Media Marketing
Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly.
That interaction can be more personal to users than traditional methods of outbound marketing and advertising. Social networking sites act as word of mouth or more precisely, e-word of mouth. The Internet’s ability to reach billions across the globe has given online word of mouth a powerful voice and far reach. The ability to rapidly change buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network.
Pay Per Click (PPC)
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google Ads and Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market.
The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates, and specialized third party vendors.
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. Native advertising is produced by an advertiser with the specific intent to promote a product while matching the form and style which would otherwise be seen in the work of the platform’s editorial staff. The word “native” refers to this coherence of the content with the other media that appear on the platform.
The power within native advertising, however, is to inhibit a consumers’ ad recognition by blending the ad into the native content of the platform, making many consumers unaware they are looking at an ad to begin with. The sponsored content on social media, like any other type of native advertising, can be difficult to be properly identified by the Federal Trade Commission because of the rather ambiguous nature. Native advertising frequently bypasses this net impression standard, which makes them problematic.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.