Are you looking for

Pay Per Click? (PPC)

overview

Pay Per Click (PPC)

How Professional Pay Per Click (PPC) GROW your BUSINESS ONLINE

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google Ads and Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.

Benefits

Our services provide a unique range of benefits

  • Control IT Costs

    You can scale your IT Costs according to your requirements and only pay for what you need. Whether that be increasing or decreasing staff, or IT project work.

  • Trusted IT advisor

    Through regular account management meetings your Managed IT service company will be able to oversee your overall IT roadmap and become your trusted advisor.

  • Economy of scale

    As your business grows, its support structure needs to grow, too. When you use a managed IT service you can scale your business up or down with nothing more than a simple discussion.

  • Increased efficiency

    You’ll have your IT needs outsourced to a team of IT experts, and during times where you need additional project support, your managed IT provider supplies the extra staff.

  • Small initial investment

    Managed IT services help you offset the initial investment of technology costs. Rather than spending thousands of dollars on hardware and software upfront.

Stop wasting time and money on technology. Let’s get started